On social media, searches for terms like “healing,” “emotional balance,” and “mental recharge” are surging month after month. In shopping malls, aromatherapy stores promoting “stress relief” and cozy bookstore cafés offering “therapeutic vibes” are packed with visitors. While browsing online, even if you don’t need another household item, you might find yourself ordering a white noise-emitting lamp or a notebook filled with heartwarming quotes.

Somewhere along the way, consumer expectations have evolved beyond “Does it work?” to “Does it understand me?”

JSJ taps into modern consumers’ desire for self-expression and diverse experiences, using vibrant silica particles to infuse personal care products with emotional resonance. These products empower users to release emotions, take control of their lives, and embark on a sensory and emotional journey.

Vibrant Colors: Infusing Emotional Appeal into Personal Care

In Color Marketing, Michiru Shimokawa explains how colors evoke distinct emotions: red delivers bold visual impact and energy; pink conveys warmth and youthfulness, appealing to all genders; and brown exudes elegance, often used in premium brands.

JSJ recognizes the power of color in product design. To help personal care brands create unique products tailored to their identity and audience, JSJ has developed a colorful silica particle matrix covering red, orange, yellow, green, cyan, blue, purple, and their derivative shades.

This color matrix is a treasure trove for product innovation, offering endless creative possibilities. JSJ’s colored silica granules boast exceptional color stability, maintaining their vibrancy without fading, bleeding, or discoloring in any application. This ensures consistent, long-lasting visual appeal, from production to prolonged consumer use.

Figure | JSJ colored granules in the paste

For lightweight products, JSJ introduces suspended granlues that float delicately like feathers, adding a touch of elegance and dynamism. These granules not only enhance visual appeal but also create a novel user experience, meeting consumers’ demand for personalized, high-quality personal care products.

Figure | Granule suspension state

Experience Innovation: Transforming Visual and Tactile Sensations

In the competitive personal care market, innovative experiences are key to standing out. JSJ explores visual and tactile dimensions to deliver groundbreaking experiences, helping brands differentiate and connect with their target audiences.

Visual Transformation: A Magical Color Journey

JSJ’s color-change granules offer a range of dynamic effects, including foam change granules, core-shell color-change granules, and core-shell foam change granules.

• Foam Change Granules: These vibrant, spherical micro-granules transform products like toothpaste, facial cleansers, or massage creams. During use, friction causes the granules to break, releasing a burst of color that dyes white foam to match the granule’s hue. This magical transformation adds fun and makes every use a visually captivating experience.

Figure | The utility of foam change granules

• Core-Shell Color Change Granules: With a soft, veil-like outer shell, these particles dissolve upon contact with water and friction, revealing the core’s vibrant color. Beyond aesthetics, they enhance cleaning efficacy, delivering both surprise and performance.

Figure | The state of core-shell color change granules after friction

• Core-Shell Foam Change Granules: Combining the best of both, these granules dissolve to color the foam, creating a layered, visually rich experience that elevates product appeal.

Figure | The utility of core-shell foam change granules

Tactile Harmony: The Beauty of Dynamic Cleaning

JSJ’s dynamic cleaning granules, made from small-diameter silica core materials and formed into larger granules through physical granulation, offer a unique tactile experience. During use, these particles gradually break down, transitioning from a strong to a gentle sensation.

Initially, the robust friction provides a powerful cleaning feel, effectively removing dirt. As cleaning progresses, the sensation softens, offering gentle care. This dynamic shift transforms routine cleaning into an engaging, delightful experience, enhancing perceived effectiveness and user satisfaction.

Figure | Dynamic cleaning granules action process

Enhanced Efficacy: Meeting Rational Consumer Trends

In today’s information-driven world, consumers are increasingly savvy. Social media posts analyzing product ingredients and comparing benefits reflect a growing trend: consumers are becoming experts, prioritizing efficacy alongside aesthetics.

JSJ’s colored encapsulated particles and friction particles address this demand, delivering tangible benefits that resonate with discerning consumers.

• Wrapped Granules: These vibrant, spherical granules act as protective capsules for active ingredients like goji berry powder, blue menthol, zinc citrate, caviar cypress leaf, or isatis root. For example, wrapping goji berry powder in skincare products preserves its nutrients, releasing them gradually for enhanced absorption, offering antioxidant and moisturizing benefits. This precise delivery improves efficacy and provides a noticeable user experience.

Figure | Goji berry powder wrapped granules

• Abrasive Granules: These granules provide gentle exfoliation, deeply cleaning pores or teeth to remove impurities. In whitening applications, they help remove tooth stains for a brighter smile. In cleansers, they clear oil, dead skin, and dirt without irritation, meeting consumer demands for effective yet gentle cleaning.

Figure | JSJ wrapped granules

Partnering with JSJ: Delivering Emotional Value

In the era of emotional consumption, products that deliver emotional value are reshaping purchasing decisions and leading market trends.

With over 20 years of expertise in functional silica solutions, JSJ combines deep market insights with advanced R&D and production capabilities. We offer customized solutions—tailoring granule color, size, and encapsulated ingredients—to help personal care brands innovate, differentiate, and capture market opportunities.

Stay tuned as we dive deeper into JSJ’s products, exploring their unique advantages and innovative applications. Join us in unlocking the endless possibilities of silica particles in personal care.

For more information or to explore partnership opportunities, visit www.jsj-silica.com or contact us at marketing@jsjgcl.com.