75% of beauty consumers now prioritize active ingredients (2025 Beauty Segmentation White Paper). The shift is clear: proven efficacy + natural appeal wins. JSJ Silica Wrapped Granules protect sensitive actives and elevate sensory experience—without chemical modifiers.
1. Physical Encapsulation: Keep Actives Fresh Until Use
Powerful ingredients often degrade:
– Retinol oxidizes in light/air
– Plant extracts clump in emulsions
– Zinc citrate destabilizes in fluoride formulas
JSJ creates micron-scale spherical silica shells via physical granulation.
| Active | Encapsulated Benefit |
| Goji berry powder | Prevents oxidation; gradual release on skin |
| Zinc citrate | Remains stable in fluoride toothpaste |
| Caviar extract | Uniform dispersion, no aggregation |
| Isatis root | Enhanced bioavailability |
Example: Unprotected goji powder breaks down in lotion. JSJ-wrapped granules preserve antioxidants, releasing them during application to support hydration and anti-aging claims.
2. Multi-Sensory Design: Turn Function into Ritual
Consumers want emotional value. JSJ granules engage sight, smell, and touch:
| Sense | Feature | User Experience |
| Color | Custom-tinted to match active (e.g., green tea → emerald) | Visual cue of purity |
| Scent | Adsorbs & slowly releases fragrance | Evokes memory (Proust effect) |
| Texture | Smooth spherical flow | Luxurious feel in creams/pastes |
Green tea wrapped granules deliver polyphenols and a fresh tea aroma—transforming routine into calm.
3. Ready-to-Use & Fully Customizable Library
JSJ offers pre-formulated granules, adjustable to brand needs:
| Category | Examples | Ideal For |
| Soothing & Brightening | Pearl, lotus, goji powder | Serums, masks |
| Antibacterial & Oral Care | Zinc, silver, bamboo charcoal, antimicrobial peptides | Toothpaste, mouthwash |
| Cooling & Specialty | Blue menthol, caviar-thuja | Gels, massage creams |
Customizable specs:
– Particle size
– Color tone
– Release profile
– Active loading
Works in toothpaste, cleansers, massage creams, and more.
The JSJ Edge
-100% physical encapsulation→ clean label
– Fluoride-compatible → premium oral care ready
– Visual + sensory differentiation → shelf & social standout
From stabilizing actives to creating memorable rituals, JSJ Wrapped Granules help brands deliver real efficacy and emotional resonance.
Contact for samples & specs:
marketing@jsjgcl.com, http://www.jsj-silica.com
